When a prospective customer expresses interest in your air conditioning leads by filling out a form or giving you their contact information, they’re considered a lead. Your business can attract new leads by implementing a variety of marketing strategies—from creating online ads to partnering with local businesses.

When potential clients search for HVAC companies, they often focus on specific services like heating and cooling repair or installation. By tailoring your ad messaging and optimizing your website for these keywords, you can rank higher in search results and capture the attention of qualified prospects.

Securing Air Conditioning Leads: Marketing Tactics That Work

Consumers also rely on reviews and peer recommendations to decide which HVAC company to hire. Encourage happy customers to leave positive reviews on Google and Facebook. In addition, claim or create a Yelp page to add photos of your work and show your brand’s personality.

Real estate agents are another significant source of HVAC leads. These industry professionals frequently need professional help with their listings, and they can recommend your team to their clients.

The most important way to retain your existing customers and grow your business is to provide an exceptional customer experience. A gratified client will be more than happy to share their experience with friends and family, which can lead to a steady stream of referrals. Incorporating referral campaigns into your invoicing software, like Jobber, is a great way to prompt your satisfied customers to share your booking link and generate more quality leads.